Take Time. Save Lives.
Computing & Wireless : Courseware/Copyright
Available for licensing
- Michael Mackert, Ph.D. , University of Texas at Austin
- Allison Lazard , University of Texas at Austin
All hospitals and healthcare facilities must work endlessly to maintain and improve hand hygiene compliance, which can improve the safety of facilities and ensure patient and provider health. Many organizations may not have the in-house expertise to develop effective and appealing hand hygiene campaigns, so a well-designed and evaluated campaign developed by health communication researchers and professionals can be an ideal way to intervene and improve hand hygiene rates. Therefore, researchers at The University of Texas at Austin have developed the "Take Time. Save Lives." hospital hand hygiene campaign, which promotes the message that clean hands protect.
The "Take Time. Save Lives." hospital hand hygiene campaign was designed to improve hand hygiene practices at hospitals and other healthcare facilities. The campaign features multiple versions of the key message that clean hands protect. Crucially, it is left to the viewer of the message to internalize who it protects--patients, providers, or even others outside the facility. This was a key element of the formative research that led to the design of the campaign messages. It was developed and implemented in one hospital, and successfully adopted in another to improve hand hygiene compliance. The second facility--for which the campaign was not originally developed--saw improved outcomes as a result of its implementation. This suggests the underlying human behavior and psychology the campaign was meant to target can be generalized across facilities and providers. Evaluations of the campaign have been published twice in the American Journal of Infection Control
, and the available materials can be (1) customized with relevant logos for organizations using the campaign and (2) used in both new digital media and printed for use as posters and other handouts.
- Improves outcomes as a result of its implementation
- Generalizable across facilities and providers
- Features multiple versions of the key message that clean hands protect
- Can be customized for each organization
- Can be used in digital media and printed
Hospitals and healthcare facilities